Social Media and Marketing Associate

Contact at organisation: Mark D. Miller, Guide Dogs of America

Phone: 8188336463

Email: mdmiller@guidedogsofamerica.org

Reports To: Development & Marketing Director

Job Purpose: Support Marketing and Development team with everyday tasks, educate the public regarding resources/opportunities available with GDA |TLC’s programs, and expand organizations social media presence and outreach.

Essential Functions:

• Develop and execute social media and online marketing strategies to enhance brand visibility, engage target audiences, and drive growth.
• Foster positive relationships with the online community through active engagement on social media platforms.
• Monitor and respond to comments, messages, and mentions to maintain a positive brand image.
• Identify and leverage opportunities to collaborate with influencers and community partners to expand reach.
• Utilize analytics tools to track and measure the performance of social media and online marketing campaigns.
• Assist with writing compelling and persuasive content for donor communications, including fundraising appeals, newsletters, and thank-you messages.
• Assist with various projects, including trade shows, email marketing, and website updates.
• Contribute to digital marketing efforts by creating /designing visually appealing and engaging video and static content for various platforms.
• Collaborate with the creative team to develop multimedia assets that align with marketing goals and resonate with the target audience.
• Assist with planning, organizing, and executing both virtual and in-person events to promote the organization’s mission and engage stakeholders.
• Utilize social media platforms to generate buzz and drive attendance for events.
• Collaborate with marketing team to ensure seamless coordination of logistics, marketing materials, and post-event follow-up.
• Perform data entry and management tasks as needed
• Support the marketing team with administrative tasks as needed
• Other duties as assigned or necessary
• Working weekends, nights, holidays, and/or early mornings may be required
• Travel by car, train, and/or airplane may be required

Essential Physical Requirements:

• Ability to stand, sit, bend and kneel to the floor for extended periods of time
• Ability to lift 30 lbs.
• Ability to push, pull, and reach overhead
• Ability to wear protective gear including masks, gloves, goggles, boots
• Interactions with all types of people/personalities
• Visual acuity – i.e., computer, and printed materials in various formats, fonts and layouts.

Qualifications:

• 18+ years of age
• Valid driver’s license and insurable
• High school graduate or GED
• Bachelor’s degree required
• Bachelor’s in business preferred
• Active social media user across platforms (Facebook, Twitter, Instagram, TikTok, YouTube, Snapchat).
• Experience with photography required, with DSLR, Digital, and 4k Cameras, as well as iPhones.
• Lightroom picture editing required, as well as video editing capabilities such as final cut pro.
• 2+ years of experience managing social media for an organization
• Excellent interpersonal, analytical, and public speaking skills
• Strong written and verbal communication skills
• Ability to work independently and meet deadlines
• Strong initiative and problem-solving skills
• Working knowledge of Microsoft 365 (Outlook, Excel, Word), SharePoint, and experience with CRM database management programs such as Salesforce preferred
• Work well as part of a team and in a team environment