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Organization: Guide Dogs of America
Location: Sylmar, CA, USA
Job Type: Full time
Deadline: July 6, 2024

Job Description

Contact at organisation: Mark D. Miller, Guide Dogs of America

Phone: 8188336463

Email: mdmiller@guidedogsofamerica.org

Reports To: Development & Marketing Director

Job Purpose: Support Marketing and Development team with everyday tasks, educate the public regarding resources/opportunities available with GDA |TLC’s programs, and expand organizations social media presence and outreach.

Essential Functions:

  • Develop and execute social media and online marketing strategies to enhance brand visibility, engage target audiences, and drive growth.
  • Foster positive relationships with the online community through active engagement on social media platforms.
  • Monitor and respond to comments, messages, and mentions to maintain a positive brand image.
  • Identify and leverage opportunities to collaborate with influencers and community partners to expand reach.
  • Utilize analytics tools to track and measure the performance of social media and online marketing campaigns.
  • Assist with writing compelling and persuasive content for donor communications, including fundraising appeals, newsletters, and thank-you messages.
  • Assist with various projects, including trade shows, email marketing, and website updates.
  • Contribute to digital marketing efforts by creating /designing visually appealing and engaging video and static content for various platforms.
  • Collaborate with the creative team to develop multimedia assets that align with marketing goals and resonate with the target audience.
  • Assist with planning, organizing, and executing both virtual and in-person events to promote the organization’s mission and engage stakeholders.
  • Utilize social media platforms to generate buzz and drive attendance for events.
  • Collaborate with marketing team to ensure seamless coordination of logistics, marketing materials, and post-event follow-up.
  • Perform data entry and management tasks as needed
  • Support the marketing team with administrative tasks as needed
  • Other duties as assigned or necessary
  • Working weekends, nights, holidays, and/or early mornings may be required
  • Travel by car, train, and/or airplane may be required

Essential Physical Requirements:

  • Ability to stand, sit, bend and kneel to the floor for extended periods of time
  • Ability to lift 30 lbs.
  • Ability to push, pull, and reach overhead
  • Ability to wear protective gear including masks, gloves, goggles, boots
  • Interactions with all types of people/personalities
  • Visual acuity – i.e., computer, and printed materials in various formats, fonts and layouts.

Qualifications:

  • 18+ years of age
  • Valid driver’s license and insurable
  • High school graduate or GED
  • Bachelor’s degree required
  • Bachelor’s in business preferred
  • Active social media user across platforms (Facebook, Twitter, Instagram, TikTok, YouTube, Snapchat).
  • Experience with photography required, with DSLR, Digital, and 4k Cameras, as well as iPhones.
  • Lightroom picture editing required, as well as video editing capabilities such as final cut pro.
  • 2+ years of experience managing social media for an organization
  • Excellent interpersonal, analytical, and public speaking skills
  • Strong written and verbal communication skills
  • Ability to work independently and meet deadlines
  • Strong initiative and problem-solving skills
  • Working knowledge of Microsoft 365 (Outlook, Excel, Word), SharePoint, and experience with CRM database management programs such as Salesforce preferred
  • Work well as part of a team and in a team environment

How to Apply

Qualified Candidates, please send cover letter and resume to mdmiller@guidedogsofamerica.org